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- Pages that harm accuracy, diversity, or
relevance of search results
- Pages that seem deceptive, fraudulent, or
provide a poor user experience
- Pages dedicated to redirecting the user to
another page
- Pages in great quantity, automatically
generated or of little value
- Pages using methods to artificially inflate
search engine ranking
- The use of text that is hidden from the user
- Excessively cross-linking sites to inflate a
site's apparent popularity
- Pages built primarily for search engines
- Misuse of competitor names/products
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